New Dallas residential tower near Highland Park opens its doors

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Dallas’ newest high-rise rental community has opened its doors.

The 20-story Novel Turtle Creek residential tower is located just south of Highland Park near Avondale and Oak Lawn Avenues.

A project of Crescent Communities, the 206-unit luxury apartment building at 4251 Irving Avenue is already more than 50% leased.

“We are honored to have the opportunity to bring a new community to such a lovely and cherished area of Dallas,” Meaghan Kroener Janson, Texas region director of multifamily development for Crescent Communities, said in a statement. “There has been an enormous amount of interest in the community we’ve developed.”

The 20-story Novel Turtle Creek in Dallas’ Oak Lawn neighborhood just opened and is more than 50% leased.(Contributed / Crescent Communities)

WDG Architecture, 505 Design TBG Partners and Vignette Interior Design were the team that designed the new tower.

Rogers-O’Brien Construction was the general contractor.

Novel Turtle Creek features 24-hour concierge services, a fifth-flor pool and outdoor deck, fitness center, resident lounge and pet facilities.

There are also two guest suites in the building.

Rents in the building start at near $3,000 a month for the smallest units.

The Oak Lawn tower is Crescent Communities third recent luxury multifamily project in Dallas.

The developer built the 302-unit Bishop Arts apartments that opened in 2020 in North Oak Cliff and the 231-unit Novel Deep Ellum completed in 2019 just east of downtown.

Both of those properties have been sold to investors.

Based in North Carolina, Crescent Communities continues has $7.6 billion of residential and commercial investments and developments under construction nationwide.

The real estate firm has offices in Charlotte, Washington DC, Atlanta, Orlando, Nashville, Dallas, Denver, Phoenix and Salt Lake City.

The 20-story Novel Turtle Creek in Dallas' Oak Lawn neighborhood just opened and is more...
The 20-story Novel Turtle Creek in Dallas’ Oak Lawn neighborhood just opened and is more than 50% leased.(Contributed / Crescent Communities)

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